01
Your replay tool answers what happened
Tools such as Hotjar, Microsoft Clarity, PostHog, and FullStory help teams see clicks, scrolls, errors, and individual journeys. That visibility matters. The problem starts when a team has more recordings than time to review them.
- Keep your existing source of visitor behaviour where it already works.
- Stop treating the most memorable replay as the most important issue.
- Use aggregate evidence to decide which experience deserves attention.