Dibzzy

Find the moment that costs the next step

Find and fix conversion friction before it becomes a leak

Conversion friction is the hesitation, confusion, error, or extra effort that interrupts an intended action. Dibzzy helps your team find the repeated moments behind the drop-off and decide what to change.

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01

Look beyond the final conversion rate

A funnel can tell you where people stop, but not always what made the step difficult. Conversion friction often appears earlier: a label that sounds unfamiliar, a rule revealed too late, an error that does not explain the recovery path, or a screen that asks for too much at once.

  • Trace the behaviour around the step, not just the step's percentage.
  • Separate technical failure from uncertainty and hesitation.
  • Connect the issue to the visitor's intended task.

02

Prove the pattern before spending design time

Not every abandoned visit needs a redesign. Dibzzy checks whether the same friction appears across enough sessions and around the same part of the experience. Confidence stays visible so teams can spend research and design time where the signal is strongest.

  • Count affected sessions and repeated attempts.
  • Compare the behaviour with your site's baseline where available.
  • Mark illustrative estimates as estimates rather than customer results.

03

Turn a conversion issue into a testable change

Once an issue is approved, the goal is not to declare a guaranteed uplift. The goal is to give product, design, and engineering a shared hypothesis: what to clarify, simplify, validate earlier, or change in the flow, plus a ticket that can be implemented and measured.

  • Show the current experience and the proposed direction together.
  • Explain the rule or expectation before the visitor fails.
  • Measure the released change in your existing conversion stack.

04

Start with one high-value journey

A focused first journey makes the workflow easier to evaluate. Choose the signup, onboarding, checkout, activation, or lead flow where the team already suspects friction and where a clear decision would be useful.

  • Define the intended action in plain language.
  • Connect the relevant site data and let evidence accumulate.
  • Review, approve, and ship one well-understood fix before expanding scope.

Straight answers

Questions worth asking.

What is an example of conversion friction?

A signup form that asks for a workspace URL without showing the required format is one example. A visitor may enter a plausible value, see a late validation error, retry, and leave even though the underlying product is a good fit.

Does conversion friction always mean the UI is wrong?

No. A drop-off can come from traffic quality, intent, pricing, performance, technical issues, or the experience itself. Dibzzy helps surface repeated behavioural evidence; your team still decides what the evidence means in context.

Will Dibzzy guarantee more conversions?

No tool can guarantee the result of a product change. Dibzzy is designed to improve the quality and speed of the decision by connecting repeated behaviour to a concrete, measurable fix.

Keep exploring

The useful next question depends on where you are stuck.

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See an example

Read the illustrative workspace URL issue on the homepage.

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