Find your starting point

UX friction analysis for the work you actually own

Dibzzy is for teams that already have visitor behaviour but need a defensible way to decide what deserves a fix. Choose the audience or journey closest to your work.

01

B2B SaaS product teams

Use repeated session evidence to investigate signup, pricing, onboarding, activation, and other product journeys where a vague drop-off needs a clearer product decision.

  • Connect behaviour to a named journey or product goal.
  • Separate a repeated pattern from a memorable one-off replay.
  • Hand design and engineering a proposed direction plus ticket.

02

UX and web agencies

Give client recommendations a stronger evidence trail. Dibzzy can help structure the path from observed behaviour to a prioritised question without pretending to replace your research or delivery practice.

  • Keep evidence, interpretation, and recommendation distinct.
  • Use the same review language across client projects.
  • Bring a concrete before-and-after direction to the handoff.

03

Local-service website owners

Appointment-led businesses often depend on a small number of high-intent actions: book, call, get directions, enquire, or understand pricing. Friction in those paths can be investigated without broad analytics theatre.

  • Start with one booking or contact journey.
  • Look for mobile dead ends, unclear availability, and repeated retries.
  • Treat low-traffic evidence carefully and validate changes in context.

04

High-intent journey owners

If you own a signup, lead, checkout, booking, onboarding, or activation flow, Dibzzy gives you a way to turn repeated hesitation into a testable product question.

  • Name the intended next step before reviewing the data.
  • Trace the behaviour around the failure, not just the final rate.
  • Measure the change in the analytics and experimentation tools you already use.

Straight answers

Questions worth asking.

Does Dibzzy only work for SaaS?

No. SaaS is the clearest starting audience, but the workflow applies to any high-intent website journey where repeated visitor behaviour can be observed and a team owns the next product or UX decision.

Can an agency use this as a white-label product?

The public product surface does not promise a white-label agency feature. Agencies can evaluate the evidence-to-recommendation workflow for their own practice and client work.

How should I choose a first journey?

Choose one important flow with enough recent traffic to make patterns interpretable and a team member who can review the evidence and validate any change.